Michael Pierce

A Southern California native and USC graduate who began his career as an executive assistant at the production company for Oliver Stone's film Heaven and Earth. Soon thereafter he worked on films for other notable directors Paul Thomas Anderson, the Wachowski's and Clive Barker.

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He produced his first series of TV campaigns in 1996 and won a CLIO for Best International Kids for RC Cola. His credits include hundreds of TV commercials and music videos for clients and directors such as Perrier, Faith Hill, Chevrolet, Lux Shampoo, Jewel, Microsoft, Shades Perfume, Jurassic 5, Stereophonics, P. Diddy, Joseph Kahn, Francis Lawrence, Mike Lipscombe, Marc Webb, and Marcos Siega.

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In the late 2000s, Pierce began directing TV commercials and digital content for USAA, American Express, Google, MetLife, the Marines, and Travelocity. Several of these campaigns evolved into industry-altering 'integrated campaigns', which set the tone in leveraging TV, digital and social media simultaneously.

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Michael also has over two decades of experience in media strategy, planning, and buying for Linear TV, OTT/Streaming, Connected TV, Podcasts, Social Media, and Digital platforms. Somewhere along the way the nickname 'Media Fixer' was given for his ability to maximize media reach, frequency and conversion. His expertise as a strategist for AOR and GTM opportunities has helped numerous agencies win Linear TV, OTT/Streaming, Production Shoots and Social Media accounts with annual media spends exceeding $10MM